Lingerie Maker Triumph Unveils Bra With Coin Purse And Alarm Clock In Honor Of Premium Friday (Video)

Because women needed another excuse for people to look at their breasts

On Wednesday the women's undergarment maker Triumph showed off a very unique bra that was created as a way of promoting "Premium Friday," a campaign that hopes to get people out of work earlier and spending more money.

This new campaign started in February and is being promoted by the Japanese government and private business sector. It recommends companies to let their employees leave work at 3:00 p.m. on the last Friday of the month in order to both promote spending and combat the problem of overwork.

I can only imagine what kind of functions the panties for this thing would have
Drawing inspiration from the Premium Friday campaign, this new bra features coin purse bra cups and an alarm that goes off at 3:00 p.m. on the last Friday of the month.

After everyone turns off the office lights because it's time to go home, this bra even lights up announcing to everyone that it's Premium Friday. However, unless you're totally shirtless while at work, people may not be able to fully appreciate this function.

The bra also comes with a curling iron and false eyelashes, which are supposed to help working women look their best after they leave the office early.

A spokesperson for Triumph commented that the company has been participating in the Premium Friday campaign since it started in February. She added that Triumph wants "working women to have fun and positive Premium Fridays."

Triumph currently has no plans to actually sell this bra.

The Kyodo News video below, shows off all of the very useful functions of this special bra. It also features some pretty amusing music.


Sources: Kyodo News, Nippon News Network, TV Asahi
Image: 働く女性の“プレ金”を表現 トリンプの世相ブラ
Lingerie Maker Triumph Unveils Bra With Coin Purse And Alarm Clock In Honor Of Premium Friday (Video) Lingerie Maker Triumph Unveils Bra With Coin Purse And Alarm Clock In Honor Of Premium Friday (Video) Reviewed by Japankyo on 4/27/2017 03:47:00 AM Rating: 5

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