|Image Source: Oishii Trip|
The Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) has teamed up with the world-famous virtual pop idol, Hatsune Miku, in a new promotional campaign that invites people around the world to partake in some of the more “oishii” (delicious) aspects of Japanese culture.
As part of this campaign, MAFF has released a music video for a new Hatsune Miku song called “OISHII TRIP.” (Delicious Trip), which is all about Japanese food and how “delicious” it is. To go along with the hunger inducing theme of this new song, the music video shows Miku as she eats her way across Japan and enjoys a variety of great looking food.
This campaign also invites people to use the hashtag, #oishiitrip, to post pictures of themselves enjoying Japanese cuisine on Instagram.
Check out the new video below. Just be warned, it might make you hungry.
If you’d like to read more about this promotional campaign then check out its official English website here.