Domino's Pizza Japan 'Sells' Pizza Only Visible To Those "Pure Of Heart" As April Fools' Day Joke

Not Domino's special pizza for the pure of heart
Domino's Pizza Japan, is currently advertising a pizza that is only visible to those with "pure hearts and minds" as part of an interesting April Fools' Day marketing campaign

The Domino's Pizza Japan official website currently has a page dedicated to this mysterious and totally 'invisible' pizza. Below is a translation of the text found on the website.

As of April 1st, there's a new item on the Domino's Pizza menu. It's a mysterious pizza that is only visible to those with pure and clean hearts. It is called "The pizza that is only visible to those with pure hearts."
This item is only available for purchase online.

The official website even has a button that you can click to "place your order" (pictured below).

Image source: Domino's Pizza Japan Official Website

However, clicking on this button does not take you to a checkout page, instead it causes the text displayed to change. And each time you click on it the text displayed on the button changes yet again, until finally you get a screen offering you an apology and a 401 JPY off coupon, which you can use on an actual, real, not invisible pizza. Below you'll find translations of the text that comes up each time you click on the button.

  • 0 clicks - Place your order here.
  • After 1st click - Do you see it?
  • After 2nd click - Really?
  • After 3rd click - I am a person with a pure heart.
  • After 4th click - You just said that about yourself! (implies you're bragging)
  • After 5th click - Do you truly see it?
  • After 6th click - Actually, I don't see it.
  • After 7th click - Yes.
  • After 8th click - Aha! You clicked on 'yes'!
  • After 9th click - Place your order here.


Image source: Domino's Pizza Japan Official Website
After the 10th click the following message pops up on-screen (pictured above).

An apology to you with the pure heart.
We are sorry. This pizza that is visible to you (and invisible to at least us), is an April Fools' Day joke. Please enjoy a different pizza with this 401 yen off coupon.

If you'd like to find out for yourself if you have a pure enough heart to see this pizza then check out the magic pizza's official website here.

For more April Fools' Day absurdity be sure to check out the following articles:

Domohorn Nyankle: Because Cats Need Anti-Wrinkle Cream Too (Video)
SoftBank Releases "Fish Mode" Version Of Pepper The Robot On April 1st (Video)
Homeido: SoftBank's Unique Maid Based Solution To People Staring At Their Phones While Walking (Video)
3 Absurd Japanese April Fools' Day Videos
The Tokyo City Ladies Open, A Crazy Golf Tournament Held On The Streets Of Tokyo? (Video)

Sources: Domino's Pizza Japan Official Website, Entabe
Domino's Pizza Japan 'Sells' Pizza Only Visible To Those "Pure Of Heart" As April Fools' Day Joke Domino's Pizza Japan 'Sells' Pizza Only Visible To Those "Pure Of Heart" As April Fools' Day Joke Reviewed by Japankyo on 4/01/2017 12:11:00 AM Rating: 5

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