THE RAMPAGE, one of the many subgroups of the extremely popular male music dance super group EXILE TRIBE has released a music video for their debut single “Lightning.” The song, along with three other tracks, is set to be released on January 25th2017.
All of the group’s members were deeply involved in the creation of both the song and music video. The leader LIKIYA was particularly involved in the creation of the dance choreography.
It seems that more and more mainstream Japanese pop groups are showing signs of being influenced by hip hop music and culture. Both the musical style of this song and the visual style of the video are a clear departure from the clean cut, innocent look and feel of the typical Japanese boy group. In fact, one could argue that the overall style of THE RAMPAGE is actually far closer to that of many male Korean pop groups, such as Big Bang, than most male Japanese pop groups. Of course, THE RAMPAGE may simply have been influenced by American hip hop but the idea that the success of K-pop groups in Japan may be what is driving major music artists in Japan to adopt elements of hip hop into their music and visual style is certainly an interesting one.
Source: BANKS Japan Music Network